CRM Marketing Suite 360 (CRM Marketing system)

It is a comprehensive Customer Relations Management System (CRM Marketing system) to support mall’s marketing activities.  It effectively manages customers, keeping them updated via digital marketing -email, SMS and App notifications. With the system you can easily interact with your shoppers and members via multiple channels and platforms. The system can help you manage and track your campaign’s performance making sure you have reached your target. You can easily analyze campaigns and customers demographics for post mortem review to guide you on your future campaigns.

Benefits of CRM Marketing Suite 360

Know your shoppers.

Know the demographics, profile and spending profile of your shoppers who spend in the mall.  Through this data, you can do data analysis and visualization to understand the needs and wants of your shoppers.  This will help you create an effective Marketing strategy and promotions.

Dashboards and Reporting tools will be provided to analyze data, shopper profile, spending details and rewards details, voucher movements and promotion’s post mortem reports.  Reports can be customized based on the requirement.

Work efficiently

Replace manual processes that are inefficient and prone to human errors with an effective CRM system.  Capture the transactions and system will process the redemptions based on the promotions.  The system can manage multi-tier redemptions.

Collaborate with Business Partners.

CRM Marketing Suite platforms can integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Improved customer experience

Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience. Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.

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